About
Wendy Peng is a multi-disciplinary art director with 10+ years of visual communication experience bringing ideas and people together through empathic design, engaging storytelling, and quality execution.
She is a hands-on visual designer & project lead working with stakeholders, freelancers, and vendors who can take an ambiguous, ambitious idea and create on-brand deliverables on schedule and on point.
She has designed and directed catalogs and collateral that accompany artist exhibitions of F. Scott Hess, Fred Tomaselli, Laurie Lipton, Roland Reiss, Marcia Hafif, and Helen Lundeberg. Additional visual identity and marketing materials for collections and group shows include Frank M. Dolye Arts Pavilion's Harbour Chronicles, Last Gasp's Beyond the Dark Veil, Grand Central Art Center's Suggestivism, Long Beach Museum of Art's Masterworks, and Bower Museum's Sacred Gold.
info@uuendy.com
info@uuendy.com
SERVICES
Branding
Researching and creating visual toolkits with custom assets, imagery, and layouts to cohesively share a brand’s voice.
Art Direction
Guiding and translating ambiguous concepts into deliverables that serve the audience with the most suitable look & feel.
Illustration
Creating and refining imagery like iconography, infographics, and data viz to better describe stories in detail.
Packaging + 3D Space
Developing and producing mock-ups and prototypes with sourced materials and technical mechanics for a balanced product.
